The Smart Lab: Score Big During Football Season With Hulu Advertising
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.

Because of the rise of streaming platforms like Hulu, the marketing field has shifted, opening up new opportunities that can help your jewelry store score big and attract new customers.
Traditional “over-the-air” television is on the decline as consumers continue to cut the cord from cable, making it harder and harder for jewelry stores to reach their customers.
To get noticed, you need to go where your audience consumes content, and today, that’s predominantly on streaming services.
Hulu is one of the biggest and most popular choices with many local advertising options, making it the ideal place to reach a captive audience with your jewelry message.
The service, which launched in 2007 and is majority owned by The Walt Disney Company, offers programming via streaming and live television via its "Hulu With Live TV" option.
Why Football Season and Hulu Ads Are the Perfect Match
For many, football is synonymous with spending time with friends and family, creating unforgettable moments when a great play happens or a favorite team wins.
Whether fans are huddled around the TV, cheering at the stadium, or gathering at local bars, there’s an undeniable energy that pervades football season.
Because of this electric atmosphere, the fun and emotion that’s felt during the game can be translated into goodwill that’s associated with your jewelry store. There’s no better way to elevate your brand and capture the hearts and minds of your customers.
Here are three reasons why Hulu advertising and football can be a game changer for your jewelry marketing.
1. Major games, playoffs, and championship matchups often coincide with special occasions such as holidays, birthdays, or other events.
When you advertise on Hulu during the “big game,” you cement your jewelry store’s brand image and remind your audience of other upcoming moments for which jewelry could be the perfect gift.
2. With the combination of adrenaline, excitement, and anticipation of the next touchdown or turnover, emotions run high during football games, putting people into a heightened state of awareness.
Everyone’s attention is clearly focused on the screen, even during those nail-biting commercial breaks.
Because of this, viewers remember more advertising and are more receptive to your marketing message, whether it’s the joy of gifting or the pride of wearing a beautiful new piece of jewelry.
When you craft a Hulu ad that resonates with these feelings, you get noticed. Do it right and your jewelry store will command attention.
3. Hulu’s advanced targeting options ensures that your advertising is seen only by the most relevant audience your store wants to attract.
The streaming service gives you many ways to fine-tune your campaigns, such as by location, demographics, and viewing habits.
With dozens of options available (that are, by the way, not offered with traditional TV), you can extend your reach and boost your return on investment.
Maximize the Impact Of Your Hulu Advertising
Knowing the potential of Hulu advertising is one thing, but leveraging it effectively is another.
To ensure your campaigns resonate with your audience, tell a story, and weave the worlds of jewelry and football together.
Imagine, for example, an advertisement featuring a couple getting engaged at a football game or a parent gifting their child a piece of jewelry after their team wins.
Craft visually stunning ads that strike an emotional chord with your target audience. These type of ads do extremely well and are often talked about.
When creating your ad, it’s essential to focus on the quality of your visuals. High-resolution video that captures the shimmer and intricacy of your pieces will make your ads stand out. What is seen is just as important as what is said.
At the end of your ad, always be sure to use a clear and direct call-to-action. Entice viewers to take the next step, whether it’s visiting your store, browsing your online collection, or taking advantage of a football season special.
Remember, the ultimate goal of your ad is to create a halo effect that marries the thrill and emotion of football with your jewelry store’s brand.
To increase your response and reduce costs, you’ll want to strategically place your ads during high-stakes football games and other relevant Hulu programming. This maximizes your jewelry store’s visibility and ensures that your message reaches the right audience at the right time.
After you launch and while your campaign is running, use Hulu’s in-depth analytics to track your performance and improve the results.
During each segment of your campaign, Hulu provides insights that can help you refine your approach and maximize your advertising investment.
Through your agency, you’ll have access to essential metrics such as impressions, clicks, and conversions, giving you the intelligence needed to get the most out of every dollar spent.
With the holidays soon upon us and temperatures dropping, the season of giving and gathering around the TV to watch football is here. Now is the ideal time to reintroduce your jewelry store to existing and potential customers, branding it as the ultimate engagement ring and gift-giving destination.
Kick off your marketing campaigns during football season and prime your store for a touchdown in holiday sales.
To learn more about how Smart Age Solutions can transform your jewelry marketing strategy with Hulu, reach out to us today at info@smartagesolutions.com.
We’re ready to help coach your team to success!
The Latest

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.


To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Assimon is the auction house’s new chief commercial officer.

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.

The winners of the inaugural “Kering Generation Award x Jewelry” are student Lee Min Seo and China-based startup Ianyan.